Student Minds - Business cards

Rationale - Student Minds business cards

Item Name: Student Minds business cards

Client: Student Minds

Date Work Undertaken: October 2014

Involvement: Myself and my course friend Hannah were briefed on what to include on the business cards by the Student Minds team and given a substantial amount of information on the company including social media, original logos/designs and contact information. I designed various draft designs on my computer software which were then emailed to the Student Minds team. Following on from this, a final design was chosen. Overall, the business card designs you see above are about 80% of my own work. 

Types of Work: Research and Creativity

Objective of Item: 

To provide various draft designs of business cards for Student Minds charity

To design professional and enticing business card which shows essential information to the public

Audience Targeted:

Students

Third parties who are interested in the charity

Tactics:

To design an informative business card to be used for the Student Minds charity

To design a professional standard business card 

Evaluation:

The Student Minds team were very happy with the various business card drafts and gave me extremely positive feedback. 

Reflection:

I really enjoyed designing the business cards for Student Minds because it allowed me to express my creativity but also understand the importance of a corporate tone and professionalism when creating something on behalf of a company. I gained an understanding of the inner workings of charities and organisations PR/marketing aspects, when reaching out directly to the public.

Panasonic case study - Radio television Ceuta Acquires Panasonic studio cameras for its OB Van

Rationale - Panasonic case study

Item Name: Panasonic case study - Radio Television Ceuta acquires Panasonic studio cameras for its OB van

Client: Panasonic 

Date Work Undertaken: April 2014

Involvement: I was briefed on what to include in the case study by the Panasonic PR team and given a substantial amount of information on the event. I wrote a first draft, which was given some amendment suggestions by the team, which I then re-wrote and changed. Overall, the case study you see above is about 60% of my own work. 

Types of Work: Research and Writing 

Objective of Item: 

To explain how five Panasonic AK-HC3800 studio cameras are completing the migration plan to High Definition of RTVCE

To give an insight into the specific product information and be uploaded to the website

To provide a fully integrated product solution

Audience Targeted: 

South East regional press

Bracknell local media

Events publications 

Events websites

Trade media e.g. technology magazines 

Tactics:

To write an informative case study to be uploaded to the different product sections on the website

To write a professional standard case study

Evaluation:

The Panasonic PR team liked my case study and gave me helpful and positive feedback. The release was featured on the official Panasonic website in the relevant product section and attracted various trade media publications. This achieved the desired objective which made the team really happy.

Reflection:

I really enjoyed writing this case study because it allowed me to focus and improve on my corporate writing tone, whilst being extremely informative. It helped me gain an insight into specific product informative and terms, and the correct way to present a case study e.g. layout. I found this task enjoyable because I was writing about a product that I’m interested in. 

Beattie Communications - Flybe stakeholder media list

Rationale - Flybe London City Stakeholder Media list

Item Name: Flybe London City Stakeholder Media list

Client: Beattie Communications

Date Work Undertaken: November 2014

Involvement: I’d made media list before so I knew what needed to be done to complete the task. I was told what publications I needed to find transport and government correspondents for. I undertook follow up phone calls for each correspondent to find out whether they were attending the event. The media list was approved by my colleague and few changes were made as it was majority my work. This research was 90% my own work and the follow up phone calls were 100% my own work.

Types of Work: Research and Communication

Objective of Item: 

To identify transport and government correspondents at national press

To follow up whether correspondents were attending the London City Flybe event and complete stakeholder media list

Audience Targeted: 

Colleagues at Beattie Communications

Tactics: 

List transport  and government correspondents at national press

To identify their names, publications and contact information

To identify their RSVP status and confirmation for the event

Evaluation:

My team liked the media list and it was used to identify numbers for the Flybe London City event. I also received positive feedback on my telephone etiquette and communication skills. All relevant information was gathered and my colleagues were happy with the result. 

Reflection:

I’d written several media lists before so I didn’t struggle with the task. Initially, the idea of making follow up phone calls to professionals in transport and members of parliament seemed daunting to me. However, I was able to use my communication skills and determination to overcome this obstacle, making sure I completed the objective of the task in the time slot I was given. 

Portfolio

1) Panasonic case study - Radio Television Ceuta acquires Panasonic studio cameras for its OB van

2) Student Minds - Business cards

3) Beattie Communications - Flybe stakeholder media list